Cue the Mad Men: Taking an Ad Agency Approach to IT Communications

Session Host/Speaker(s)

We may not have the most exciting products and services to offer – Duo, next gen firewall, URL re-writing – but that doesn’t mean we can’t have fun with them!

This freewheeling presentation offers tips and tricks to taking an ad agency approach to IT communications.

Here’s the secret though: the creative part – catchy slogans, eye-popping designs – comes last. And it’s really the least important part of any good campaign.

Why? Because you need to do a bunch of legwork first – know your audience, identify your channels, understand your budget, and more.

Join me for a tried and true process to work through all the finer points and come out on the other end with an effective, surefire campaign.