Build customer trust with data privacy and security

IBM’s point of view is that market-leading organizations need to keep individuals at the center of their data practices. The data privacy program must be guided by the rights of individuals, demonstrating transparency at every phase. Aligning what is best for individuals to what is best for business, protects privacy across the business and culture; builds trust with clients, employees, partners, and vendors; and allows organizations to differentiate competitively and grow their business.

Your data privacy strategy is a continuous cycle that repeats over and over to adapt to new client demands, new regulations, and new intelligence and insights. Data changes throughout its lifetime and it is often stored for years.

• Understand your data landscape
• Protect & defend personal data
• Respect user data & accelerate response